Name of the activity: Campaign against antimicrobial resistance

Country/NMO: Colombia (ASCEMCOL)

Program: Communicable Diseases

Contact information: [email protected]

Type of the activity: Campaign. Combination of education and advocacy. Campaigns create awareness in society about a certain topic (education aspect) and try to funnel this awareness into pressure on the decision makers to adapt policies accordingly (advocacy aspect).

General description:

Through a video invite the different partners of the NMO to send a photo holding a poster with a phrase referring to the antimicrobial resistance with #FightAgainstResistance and with all these in a collage form a bacterium to make it the flag of our campaign.

Focus area:

Reduce incidence of Antimicrobial Resistance

Problem statement:

Antimicrobial resistance is one of the most important public health problems in the world at present, one of its main aggravating factors is the improper use of these drugs due to the sale without control of them and self-medication. Besides, the lack of commitment of the governments in the fight against these problems, the deficiencies of the surveillance and the reduction of the arsenal of diagnostic, therapeutic and preventive instruments also make difficult the control of the drug resistance

Target groups:

General population

Beneficiaries:

General population

Objectives and indicators of success:

Diffusion

Awareness

Report

Motivation

Methodology:

Making a definitive image and rotating this through social networks informing about antimicrobial resistance and motivating the community in general to learn about it.

Plans for evaluation:

With the amount of photos that can be obtained together with the times the collage is shared.